Rebranding MyBirdStore…

was my primary task when I started working for the Bird Paradise umbrella. Their branding and online presence was reminiscent of an online store you would find in the early 2000s.

The goal of the rebrand was simple, bring MyBirdStore to the modern age.

MyBirdStore’s primary logo was my priority knowing it would set the tone for the rest of the imagery. The previous logo utilized primary colors for the type so I completely shifted over to a set of more secondary colors to make the rebrand apparent.

I followed similar motifs to the previous branding with a sans serif typeface that felt very fun. The bold type found in the logo and similar promotional material creates immediate brand recognition.