I re imagined the classic San Diego Zoo signage with a night-life twist. The sign above was the inspiration for my work. The shape and bright red stroke found at the top of the sign was taken directly to create continuity as though this was a billboard the San Diego Zoo would advertise with. Displaying animals was non-negotiable for this sign, it is a zoo after all.

The first thing that I think of when it comes to night-life is bright, obnoxious neon signage. This is something I have never seen associated with a zoo. In most cases you only go to a zoo and see it in broad daylight. This made the night-life angle more interesting conceptually.